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Offline-Online Marketing

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onlineofflineOffline-Online Marketing

For a business to survive in today’s marketplace it must bridge the gap between online and offline commerce.

Business with little to no online presence risk losing a significant profit share in the marketplace. Regardless of what you may have heard, a mere website alone does not guarantee online visibility.

To truly benefit from the internet as a business, you should be actively engaged in real-time online marketing and advanced internet customer retention strategies.

Source : http://chegoinc.com/packages/traditional-offline-business/
ข้อความด้านบน คัดมาจากเว็บไซต์ chegoinc.com สามารถอ่านเพิ่มเติมได้…

แล้ววันหนึ่งก็ต้อง Go online

ไม่ว่าคุณจะเป็นนักธุรกิจ ผู้ประกอบการ หรือประกอบอาชีพอะไร อาจจะสงสัยว่าการออนไลน์นั้น จะต้องทำอย่างไร? ธุรกิจเล็กๆจำเป็นต้องออนไลน์หรือไม่?

การ Go online

คือการที่ธุรกิจ ซึ่งอาจจะมีสถานที่ตั้งจริงๆ หรืออาจจะไม่มีหน้าร้าน อาคารสถานที่ใดๆ ได้มีการแจ้งให้คนในโลกของอินเตอร์เน็ตได้รับรู้ในรูปแบบต่างๆ เช่น Blog, Website หรือในสื่อสังคมออนไลน์ เช่น Facebook, Twitter หรือ Line เป็นต้น ว่าเขาคือใคร? ทำอะไร? และจะติดต่อซื้อขายสินค้าหรือบริการได้อย่างไร?

มีหลายเหตุผลที่ต้อง Go online

เหตุผลสำคัญข้อหนึ่งคือ มีงานวิจัยของ Google ระบุเอาไว้ว่าธุรกิจกว่า 80% ใช้อินเตอร์เน็ตค้นหาข้อมูลเกี่ยวกับสินค้าและบริการที่ต้องการ คุณจะยอมเสียโอกาสนี้ หรือ?

Go online ไม่ได้หมายความว่าต้อง Leave offline

เชื่อมโยงสองสิ่งนี้ให้ดี เอาจุดแข็งของทั้งสองมาใช้ให้ถูกสถานการณ์ อย่างเช่น ให้ลูกค้าแสดงความจำนงค์ขอรับของสมนาคุณผ่านทางอินเตอร์เน็ต และให้ไปรับของได้ที่จุดรับที่  1… 2… 3… 4… 5… ฯลฯ

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